Rimmel London introduces new Shake it Fresh Mascara, the freshest mascara on the block that won’t dry out or cause clumps.
 
Shake it up to keep it fresh from start to finish. Rock ultra-smooth, clump-free volume from first to last use.  Live the London look!
Patented shaker system refreshes the volumizing formula when needed. Formula stays good as new and clump free from first to last day of use.
Volume defining brush with flexible fibres volumizes and separates lashes from corner to corner for a mess-free, defined look.
Enjoy flawless, clump-free & smudge-free volume with every application.