Our mind-blowing formula delivers unmatched performance in a stunning array of shades.
• Soft, amazingly velvety texture
• Rich, dense and decadent color
• Smooth, uniform pigment distribution and blendability
• Long-lasting, crease-free wear
The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability.
This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade goes on silky, blends easily and stays put.
Inspired by NYC subway tokens, our gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It’s easy…no melting, magnets or breakage.)
Urban Decay is beauty with an edge™
Urban Decay is 100% cruelty-free.
Urban Decay Eyeshadow