Gel Color gives you:
• Speed of liquid, conditioning and convenience of cream
• Versatility of use – bowl and brush or bottle
• Translucent mixture for better control
• Vibrant, long lasting, fade resistant results with Gelfuse™ Technology
• Excellent gray coverage covers the most resistant grays
 
Conditioning
• Up to 60% more conditioning than the leading competitor.
• Up to 43% more shine (vs. untreated hair)